POCHA MTL 2024
Poster | Graphic Identity | Logo | 2024
POCHA MTL is a vibrant festival in Montreal that brings Korean street food culture to life. The festival offers an exciting mix of authentic food stalls, cultural performances, and K-pop entertainment, providing a unique opportunity for people to experience the lively energy of Korea’s traditional street markets.
Client: Pocha MTL
Industry: Conventions and Events
Services: Design, Art Direction, Creative Advertising
Date: August, 2024
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The 2024 design for POCHA MTL builds on the familiar characters from previous years but gives them a fresh twist. This year, the characters—representing popular Korean street foods like Bingsu, Sotteok, Kogo, and kimbap—have been reimagined as balloon versions. These fun, floating food characters bring a sense of lightness and playfulness to the design.
With bold, vibrant background colors, the overall design captures the joyful, festive atmosphere of a summer celebration, inviting attendees of all ages to enjoy the lively and energetic spirit of the festival.
Result
Since its inception, POCHA MTL has played a key role in promoting Korean culture in Montreal and beyond. The 2024 edition of the festival, held over four days, brought the vibrant world of Korean street food and cultural performances to the heart of the city. Through eye-catching visuals and consistent branding, the event successfully reached a diverse audience, making Korean culture more accessible and engaging.
Yearly visitors
20,000