La semaine de la corée 2024
Poster | Graphic Identity | Logo | 2024
La Semaine de la Corée 2024 is a newly launched cultural festival in Montreal, introducing Korean traditions and modern influences to a diverse audience for the first time. The event features traditional performances, culinary experiences, interactive workshops, and K-pop entertainment, offering a vibrant glimpse into Korean culture.
Client: Consulate General of the Republic of Korea in Montreal, MKFCM
Industry: Conventions and Events
Services: Design, Art Direction, Creative Advertising
Date: August, 2024
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The 2024 design for La Semaine de la Corée highlights the fusion of Korean heritage with Montreal’s local charm. The poster prominently features Gwanghwamun, one of Korea’s most iconic landmarks, representing tradition and history. Below, illustrations of Montreal’s Clock Tower and Ferris wheel reflect the festival’s setting at Vieux-Port de Montréal, reinforcing the connection between the two cultures.
