Montreal Canadiens
Lunar New Year
Branding | Graphic Identity | Logo | 2025
Montreal Canadiens Lunar New Year 2025 is a special edition design created for the team's inaugural Lunar New Year celebration game, honoring the Year of the Snake. This project blends traditional East Asian cultural elements with the iconic Canadiens logo, symbolizing the fusion of sports and cultural diversity.
Client: Montreal Canadiens
Industry: Sports & Entertainment
Services: Design, Art Direction, Branding
Date: January, 2025
Industry: Sports & Entertainment
Services: Design, Art Direction, Branding
Date: January, 2025
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The 2025 Lunar New Year logo features a golden snake, representing wisdom and transformation, intertwined with the Canadiens emblem. Red and gold are the primary colors, symbolizing luck and prosperity. Lanterns are incorporated to enhance the festive atmosphere. Additionally, the design utilizes Munjado, a traditional Korean calligraphic art form, to add cultural depth while maintaining the team's identity.
This design reflects the Montreal Canadiens' commitment to embracing cultural celebrations and invites a diverse audience to partake in the Lunar New Year festivities.
For more details about the Canadiens' Lunar New Year celebration, visit the official NHL article.
