ONF ― CITY OF ONF

Album Cover  |  Graphic Identity  |  Package  |  Logo  |  2021

Digital Cover


I was the led designer behind ONF’s "CITY OF ONF" album, which was conceptualized around the idea of a 'post from the future' from the virtual cyberpunk city, City of ONF. The album packaging included unique items such as a citizenship card, virtual currency, and a newspaper, designed to immerse fans into the life of the virtual city, making them feel like citizens of this digital world.

Album logo in MV


ONF - Ugly Dance MV

Title song logo and album logo in MV
Marketing image for Social media (Teaser.1)
Marketing image for Social media (Teaser.1)
Marketing image for Social media (Teaser.2)
Marketing image for Social media (Teaser.2)
Marketing image for Social media (Teaser.3)
Marketing image for Social media (Teaser.3)
Marketing image for Social media (Teaser.4)
Marketing image for Social media (Teaser.4)
Marketing image for Social media (Teaser.5)
Marketing image for Social media (Teaser.5)
Title logo in the music video
Title logo in the music video
Promotional contents
City of ONF POP-UP Store 

To further engage the fans, a pop-up store event for "City of ONF" allowed fans to use the virtual currency included in the album to exchange for merchandise, which was met with enthusiastic participation and great acclaim.
The creative presentation of this virtual city and the interactive fan experience contributed to the album's recognition as one of the most memorable K-Pop album designs of 2021, showcasing the unique and immersive visual identity I developed for ONF.
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