POCHA MTL 2023
Poster | Graphic Identity | Logo | Merchandise | 2023
POCHA MTL is a yearly festival in Montreal that showcases Korean street food and culture. "Pocha" means traditional street food stalls in Korea, known for their fun and lively atmosphere. The festival gives people a chance to enjoy authentic Korean food, live performances, and cultural activities. It's a celebration of Korean street culture that everyone in Montreal can enjoy.
Client: Pocha MTL
Industry: Conventions and Events
Services: Design, Art Direction, Creative Advertising
Date: July, 2023
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For the 2023 POCHA MTL festival, the design focused on a playful and colorful pixel art style, inspired by retro video game aesthetics. Each poster featured a popular Korean street food item, like Bingsu, Sotteok, Gimbap, and Kogos, giving them a cute and lively personality. The goal was to create a fun, nostalgic feel that captured the attention of both festival-goers and fans of Korean culture. The simple, bold colors and pixelated characters made the designs approachable and visually striking, representing the casual and vibrant essence of the festival.
Signature Characters
A key highlight of the POCHA festival's branding is the series of pixel art characters I created, each based on popular Korean street foods like Kimbob, Bingsu, Soddeoksoddeok, and Kogo. These characters are designed in a distinctive pixel art style that adds a touch of nostalgia and playfulness. These characters not only serve as a fun and engaging visual element but also play a crucial role in enhancing the festival’s identity by bringing the flavors of Korea to life in a unique and memorable way.
Promotional content
Promotional content
Utilized across various promotional materials, including posters, digital ads, and merchandise, these characters enhanced the festival’s visual identity and engaged attendees.
Result
Since its inception, POCHA MTL has played a key role in promoting Korean culture in Montreal and beyond. The 2023 edition of the festival, held over four days, brought the vibrant world of Korean street food and cultural performances to the heart of the city. Through eye-catching visuals and consistent branding, the event successfully reached a diverse audience, making Korean culture more accessible and engaging.
Yearly visitors
15,000