Restaurant TOKI
Branding | Graphic Identity | Logo | 2024
TOKI is a Korean street food restaurant in Montreal that brings the lively spirit of Korea’s street markets to the city. Specializing in Bunsik, traditional Korean snacks and dishes, TOKI offers a taste that’s both comforting and modern. The name "TOKI," meaning "rabbit" in Korean, reflects the playful and friendly vibe of the restaurant, making it a go-to spot for enjoying classic street food favorites.
Client: Restaurant TOKI
Industry: Restaurant
Services: Branding, Logo
Date: November, 2023
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The TOKI logo features a rabbit character inspired by Tteokbokki, with its shape resembling a round, spicy rice cake. This playful design adds a sense of familiarity and warmth, just like street food. The arch shape in the logo is modeled after the restaurant’s windows, blending seamlessly with the overall atmosphere of the restaurant.
